Press release

Messe Muenchen South Africa turns expos into multi-channel marketing opportunity

April 19, 2021

IFAT Africa, food & drink technology Africa, analytica Lab Africa offer exhibitors comprehensive marketing campaigns for greater ROI

Messe Muenchen South Africa, organisers of IFAT Africa, food & drink technology Africa and analytica Lab Africa, three key co-located trade shows to be staged at Gallagher Convention Centre in November this year, have moved to enhance the value adds and strategic marketing for their exhibitors.

Suzette Scheepers, CEO of Messe Muenchen South Africa, says the three trade shows will now deliver greater returns on investment than ever before, thanks to the introduction of a comprehensive integrated marketing component as part of the exhibitor package. “We are aware that many organisations are being forced to carefully control their marketing budgets in the current environment. But at the same time, marketing is more important than ever, to help businesses bounce back from the challenging circumstances facing partners and stakeholders,” she says.

“Messe Muenchen South Africa is moving to help exhibitors maximise their marketing budgets by broadening the reach and impact of their participation, making our expert teams and multiple communications channels available to exhibitors as a targeted marketing channel to add to their expo investment. We believe the total value we are now able to offer exhibitors now significantly exceeds their investment in exhibiting.”

By co-locating the three shows, IFAT Africa, food & drink technology Africa and analytica Lab Africa, stakeholder communities immediately gain access to broader networks and markets through crucial in-person engagement with industry buyers and decision makers across the shows. Exhibitors will have an opportunity to explore synergies and partnerships with organisations across water, waste and refuse; environmental technologies; laboratory equipment; analytical technology; food and beverage manufacturing; processing; packaging and more.

The new integrated campaign across traditional and digital media offers exhibitors a 6-month social media campaign, exposure in pre- and post-event industry newsletters to a top-quality international database of industry stakeholders, public relations support and inclusion in Messe Muenchen’s photo and video reports on the shows. Exhibitors will also be included in exhibitor directories as well as on the website, and will have opportunities to establish their spokesmen as industry thought leaders by making them available for PR and media interviews.

IFAT Africa, food & drink technology Africa and analytica Lab Africa will be staged at Gallagher Convention Centre from November 2 – 4, 2021. They will highlight the synergies and address the challenges across the water and wastewater, food & drink, and analytics industries.

  • IFAT Africa is the leading trade fair for water, sewage, refuse and recycling in Southern Africa, featuring solutions from around the world and a high-calibre forum programme addressing trends, challenges and solutions from the water, sewage, refuse and recycling sectors.
  • analytica Lab Africa is the only trade fair for laboratory technology, analysis, biotechnology and diagnostics in South Africa.
  • food & drink technology Africa (fdt Africa), presents food & drink manufacturing solutions from innovative developments for resource conservation to raw materials, through to processing, filling and packaging machines.

The three co-located events will also feature an all-new renewable energy pavilion to cover every aspect of food and drink manufacturing, the quality controls, power and water needed to support them, and the management of their waste.

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